Dr. Kevin Cheong joins the Financial Markets Association of Singapore as its Managing Director.

Kevin has held leadership positions in the tourism industry: Managing Director & CEO of JTB Destinations & JTB-MEEMO (Asia Pacific) (2009 to 2011) and Commercial Director for Sentosa Development Corporation (2001 to 2006). As a tourism and destination development consultant, Kevin’s portfolio includes tourism attractions and resorts such as: Singapore Flyer, Sentosa Luge & Sky Ride, Legoland Resort Malaysia, Desaru Coast, Chimelong Resorts in China, JTB Corp in Japan and the Titanic Museum Attraction in the USA.

Since 2019, Kevin lectures at the University of Newcastle (Australia) and Singapore Management University, where he delivers undergraduate and postgraduate courses on topics including Sustainability Innovation, Corporate Governance, Digital Transformation, and Strategic Management. He is also co-editor of the book Vision for the Future: Towards More Vibrant, Sustainable and Smart Cities (2024) and has published articles on AI transformation in hotels (2025) and digital learning stress (2024).

Kevin is a member of Ngee Ann Polytechnic’s Advisory Committee (BA) and University of Newcastle’s Industry Advisory Board. He was co-chair of the Attractions, Leisure & Recreation Skills & Competency Framework Committee, Singapore’s Workforce Development Agency and a member of the Curriculum Review Committee, Singapore Polytechnic.

He is a Project Consultant for the Global Sustainable Tourism Council (since 2023) and has served multiple terms as Chairman of the Association of Singapore Attractions (2010–2016, 2020–2022).

Kevin holds a Doctor of Business Administration (DBA) from Singapore Management University and a Master of Science (MSc) in Finance from Baruch College, City University of New York, USA.